Content Ideas for Spring & Summer 2023

As the world moves towards a post-pandemic era, people are looking forward to enjoying the outdoors and experiencing new things. As a content creator, you can leverage this excitement by creating content that resonates with your audience. Here are some content ideas for Spring & Summer 2023:

Travel Content

With travel restrictions easing up, people are eager to explore new locations. In addition to popular destinations, consider writing about lesser known but equally breathtaking locations. Expand on the idea of hidden gems by including stories about how these places were discovered and what makes them so special. For instance, you could write about a secluded beach that can only be accessed by a hike or a waterfall that's off the beaten path.

Road trips are also a great topic to write about. Instead of just mentioning the destination, include information about the journey itself. Talk about scenic routes, interesting landmarks, and must-see stops along the way. This will make your content more engaging and inspire readers to hit the road themselves.

Another idea is to provide tips and tricks for budget travel. This could include advice on finding the cheapest flights, budget-friendly accommodations, and affordable activities to do at your destination. You could also write about the benefits of traveling during shoulder season or off-peak times to save money.

To make your travel content even more compelling, consider collaborating with local businesses and tourism boards. This will give your content a unique perspective and provide readers with insider knowledge about the destination. You could interview local business owners, try local cuisine, and participate in cultural events to create a truly immersive experience for your readers.

Outdoor Activities

Spring and summer are the perfect seasons for outdoor activities. Hiking, camping, and water sports are great ways to enjoy the beautiful weather while staying active. When hiking, make sure to pack plenty of water, sunscreen, and snacks. Consider researching the trail beforehand to ensure that it is safe and suitable for your level of experience. For camping, there are a variety of options depending on your preferences. You can choose to camp in a tent, a cabin, or even in a camper van. Don't forget to bring a first aid kit and appropriate clothing for the weather. For water sports, there are plenty of options such as kayaking, paddleboarding, and swimming. Make sure to wear a life jacket and consider taking a lesson if you are a beginner. When choosing a location for any of these activities, consider the scenery, accessibility, and amenities available.

Creating content around outdoor activities can be a great way to share your experiences and provide recommendations to others. Consider making a list of gear recommendations, safety tips, and location suggestions. You can also write about your personal experiences and share photos to make your content more engaging. Don't forget to include information about any fees or permits required for certain activities or locations. With the right preparation and information, anyone can enjoy the great outdoors this season.

Fashion & Beauty

Spring & Summer are also the seasons for fashion and beauty. Create content around the latest fashion trends, summer makeup looks, and skincare routines. Collaborate with brands to showcase their products and create sponsored content. Here is a list of 16 predicted Fashion trends from Vogue Paris:

Optical illusions, Cargo, 3D Flowers, Liquid gold, Baby blue, Goth 2.0, Neon, DIY denim, Fringing, Buckle up, Shades of sunset, Revisited 1920s, Chic transparency, Multi pockets, Nuances of beige, Shine bright

Read more about the details of these ideas on their blog! I found these ideas to be super helpful and inspiring for upcoming fashion related content.

Food & Drinks

Food and drinks are always popular topics. One way to create great content around food and drinks is to focus on seasonal recipes, such as pumpkin spice lattes in the fall or strawberry shortcake in the summer. Outdoor grilling is also a great topic to explore, with tips on how to properly cook meats, vegetables, and even fruit. To round out the content, consider adding refreshing cocktail recipes, perfect for a summer evening.

In addition to creating your own content, consider collaborating with local restaurants and bars. By featuring their offerings, you can offer your audience a glimpse into the local food and drink scene. This can include behind-the-scenes looks at how dishes are prepared, interviews with chefs and bartenders, and even sharing their recipes on your own platform. By working together, you can create exciting and informative content that will keep your readers coming back for more.

Wellness & Self-Care

As the world continues to navigate through the post pandemic, people are realizing the importance of taking care of their physical, mental, and emotional health. This has led to an increased focus on wellness and self-care, and as a content creator, you have the opportunity to capitalize on this trend.

One way to create content around wellness is to focus on mindfulness. You can create videos or blog posts that teach your audience how to practice mindfulness in their daily lives. This can include techniques like deep breathing, visualization, and body scans. Another popular trend is yoga, which has been shown to have numerous benefits for both physical and mental health. You can create videos that teach different yoga poses, or write blog posts that explore the history and philosophy behind the practice.

Meditation is also a great topic to explore. You can create guided meditations that help your audience relax and reduce stress, or write blog posts that explore the different types of meditation and their benefits. If you want to take things a step further, you can even collaborate with brands that offer wellness products and services. This can include everything from yoga mats to essential oils to guided meditation apps.

These are just a few ideas to get you started, but the possibilities for creating content around wellness and self-care are endless. By staying on top of the latest trends and creating content that resonates with your audience, you can help inspire and entertain people during these uncertain times.

In conclusion, taking the time to plan and strategize your content for the upcoming Spring and Summer seasons can help you to stand out from the competition and connect with your audience on a deeper level. By creating engaging and inspiring content that resonates with your community, you can build stronger relationships and increase your brand's visibility. So, start brainstorming and get creative – the possibilities are endless!