How to Find Trending Sounds on TikTok and Instagram in 2023
Every creator and business owner has struggled with finding good audio to use on content for TikTok and Instagram Reels. Nowadays, there is a large amount of competition and saturation around social media sounds, which has led to a constant desire to find the latest sound to use on your content.
When it comes to finding these sounds, many people tend to steer towards one sound that inevitably becomes saturated with creators in a short amount of time. There are apps dedicated to finding trending sounds and challenges, such as TrendTok, which is a platform dedicated to trend analytics and helping creators find trends.
The only problem with these platforms, in my opinion, is that they tend to lead right back to oversaturation by advising people to use one or two sounds on a given platform.
There is an easy and simple way for anyone to find a trending sound for their content, and in today's post, I am going to show you how.
STEP ONE: TRAIN YOUR ALGORITHMS
I will continue to remind everyone on my platform that social media is a TOOL. You must utilize it as such, and this includes interacting with the platform in a way that ensures you see the results you want from it.
These platforms are not against you; there are simply rules and systems in place for the platform to operate and understand its users.
Training your algorithms means interacting with the platform in the following ways:
Interact with users in your niche to help the platform understand what industry you are focused on.
Remove content that is outside of your niche and answer platform surveys about recommended content.
Stay consistent on platform features like the 'For You' page on TikTok and recent Reels on Instagram.
Ensure that your own accounts have search engine optimization elements like keywords and hashtags to further push you into your industry's algorithm.
STEP TWO: EXPLORE NEW SOUNDS
Once you have trained your algorithms, it's time to start exploring new sounds. The 'For You' page on TikTok and the 'Explore' page on Instagram Reels are great places to start. These pages are tailored to your interests and can help you find new sounds that are trending within your niche.
Another great way to find new sounds is by following other creators in your niche. When you see a sound being used over and over again, it's a good indication that it's trending. Take note of the sounds that are being used and consider incorporating them into your own content.
Remember, finding a trending sound is only the first step. The real key to success on TikTok and Instagram Reels is creating engaging and unique content that stands out from the crowd.
STEP THREE: USE ANALYTICS
Finally, it's important to use analytics to measure the success of the sounds you use. Pay attention to the number of views, likes, and shares your content receives when using a particular sound. This will help you determine which sounds work for your audience and which ones don't.
You can also use tools like TikTok Analytics and Instagram Insights to track your content's performance. These tools provide valuable data that can help you make informed decisions about the type of content you create and the sounds you use.
In conclusion, finding trending sounds on TikTok and Instagram Reels involves training your algorithms, exploring new sounds, and using analytics. By taking these steps, you can stay ahead of the competition and create engaging content that resonates with your audience. Remember, the key to success is not just using a trending sound, but using it in a creative and unique way that showcases your brand and personality.
