Introduction

Everyone and their mama will be creating content in 2024.

Content Marketing is a way to create value for your audience. Whether it's written, visual, or video content, it helps you stand out from the crowd and build trust with your audience. This article will explore ten ways that you can use content marketing as part of your strategy in 2024 (and beyond).

There are going to be many people looking for ways to build success online and create content that can reach a large audience this year. This means that you need to be able to stand out from the crowd and create content that people want to watch.

Content Marketing is a way to create value for your audience.

Content marketing is a way to create value for your audience and build trust, relationships, and credibility with them. The best way to do this is by creating valuable content that solves a problem they have.

Whether people are looking for an escape from their emotions, or simply want to learn how to do a task or hobby more effectively, we must learn how to develop content that captures the desired audience member and interest them enough to consume the content. Content marketing is the process of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. It’s about being consistent with your message and delivering it in an engaging way that makes people want to consume it.

This year, show up consistently and remind your audience why your content should always show up in their feed. Let's get into ten content ideas you consider for your social media strategy this year.

1. Deliver Personalized Value Through Video

The most successful content on social media is the kind that delivers value. For example, if you're a marketer who specializes in travel destinations, you might want to share helpful tips for travelers like how to pick the best location for your next vacation or what to do when you get there. And if you're an accountant who does work for small businesses, maybe it's time to teach some of your clients how they can improve their financial literacy by doing things like keeping track of receipts and filing taxes on time—your followers will love knowing that they've learned something useful from you!

To make your content more personable, try creating experiences or feelings that your target audience can relate to. People need to be able to empathize with what they see online now a days in order for something really feel personal and relatable

It might sound obvious, but it's worth stating: nothing beats giving away valuable information for free! After all, who doesn't want something without paying anything? Whether that means taking your audience behind the scenes of your life or cracking a joke your industry will understand, find ways this year to make your content mean something to each person in your target audience network.

2. Reintroduce Yourself or Your Brand

A new year offers a great time to reintroduce and remind your community of the plans your have for your online presence. Start creating content affirming your brands tone, values and identity to ensure that people know what your brand is about. If you haven’t done so already, start brainstorming content that can be used to re-introduce your brand if needed. This could include a video explaining the different ways people can interact with you or your brand, or an infographic featuring some fun facts about your business.

There is nothing wrong with change, and learning the value in evolving your online brand is essential in the world of social media marketing.

3. Create a series

In addition to creating content around your industry, you can also create a series that is related to your brand. A series may be related to any of the following:

Topic
Product or service
Theme
Trend/Hobby

I will continue to recommend series to people looking for ideas to entice their audience this year. There are so many benefits to a series from algorithmic advantages to audience retention, there has been proven success from creators that have built series.

Be sure to make your series about something that will help solve a problem or offer value to your online community.

4. Develop UGC Content For Your Brand

We all saw the big boom of User Generated Content (UGC) creators take off at the end of 2022. One idea to consider this year is how you can include your community is your content development process.

Develop your own UGC! Inspire and encourage members or your community to help you create content through things like polls, reaction to comments with Reels or TikTok Videos or collaborations. UGC does not have to be for aspiring creators wanting to make brand deals. It could also be a great strategy for some to try this year.

5. Go Live!

Live streaming is a great way to share your company culture, events, and answer questions. It's also a great opportunity to share information about the business and the industry. Additionally, live streams are an excellent way to get face time with customers and potential customers who may not have heard of you yet.

One of the ways that we've seen live streams used effectively is by sharing content from conferences; this gives people on social media an opportunity to watch along in real time as you're learning something new or meeting other professionals in your field. Another option? Live Q&A sessions! If you have an event coming up where questions will likely arise from attendees (like an office happy hour or team retreat), consider doing these types of videos beforehand so everyone knows what they can expect once they arrive for their own event. Lastly, if you have employees who participate in community initiatives outside of work hours (for example: volunteer at homeless shelters), invite them onto one of these videos so viewers can meet them as well directly interact with them too!

6. Talk To Us

Using your personal story to connect with your audience is an effective way to make content more relatable. We know that people are drawn to stories, and it's a great tool for connecting with them on a deeper level. In addition, when you use your own experiences as the basis for your content, it gives you the opportunity to show off your personality while also creating something more interesting than just another listicle or factoid article.

If you're not sure what kind of personal experiences will fit into this type of post, here are some ideas:
Share something that happened recently that made someone laugh (or cry)
Tell an anecdote about how someone reacted when they saw one of the products/services you offer
Consider opening up to your audience about some of the behind the scenes experience you have had
Walk us through how you've lately like a Facetime Call

7. Use Trending Audios

Joining trends is always a bit risky.

In 2024, viral audios will still be an essential component of any successful content strategy. As more and more people create content for the Internet—thereby increasing competition for eyeballs—audios become a simple way to grab peoples' attention and grow your online accounts.

While trending audios are great, always remember that not every trend is meant for you to join or participate in. Ensure you have done your due diligence by understanding the trends culture before participating in it.

8. Be real, be vulnerable, be authentic!

"Be real, be vulnerable, be authentic!"

These words have been spoken by marketers and business owners for years. But why? Social media content can easily become bland if you're not willing to take the risk of being honest with your followers. Don't worry about how others might perceive you; just focus on what resonates with your audience and make them feel like they're speaking directly to you. The trust that comes from this transparency is invaluable in building relationships with fans who want to know more about who they're following and why they should care about what they say or sell.

If you don't pick up the phone and start talking to us like a FaceTime... GO DO IT NOW!

9. Create Trends

Depending on your niche, there are huge opportunities this year to develop your own trend. Finding a unique idea that involves your community and encourages their participation can create amazing growth on you social media profiles.

An idea that you have for your own content may be great, but you can always encourage others to try it too and mention you as a reference in their post. This is a great way to increase your engagement and brand presence due to being shared and seen by multiple users accounts.

10. Interviews and testimonials from clients/customers/users

One of the best ways to show your audience that you care about them is to get their feedback. This can be done in a number of ways, but one way that stands out is through testimonials.

A customer testimonial video will help you capture the voice and emotion of your customers as they explain why they love using your product/service. It's an opportunity for them to shine a spotlight on how great it feels when they're able to express themselves with confidence, or how much easier life has become since using your product/service.

Creating customer testimonials shouldn't be difficult if you take these steps into consideration:

Know what kind of content clients want from you– this may differ depending on whether or not they are consumers or businesses; people who work remotely might prefer written content while those closer by might prefer video testimonials; etcetera..

Conclusion

These are just a few ideas to get your creative juices flowing. The point is that social media content creation is not just a numbers game. It’s about creating something that adds value for your audience and making it personal, real and vulnerable. It’s about being authentic. That doesn’t mean you have to be the expert on every topic; in fact, it could be more effective if you share something from another person who knows more than you do on the subject!

10 Content Ideas to Try in 2024