Marketing Deep Dive: 6 Popular Marketing tactics in 2024
Introduction
Marketing is the engine of your business, and it’s essential to have a strategy in place. Marketing is about finding ways to engage with your audience.
This year, everyone will be looking for the best social media marketing strategies and hacks to get ahead of their competitors online. The following are six marketing tactics that should be considered in 2024.
Videos that feel like FaceTime
Personable content is on the rise and people are attracting themselves more to content that feels more conversational, casual, and inviting. Like a Facetime call, people have grown a love for creators that talk to users personally.
Just grab your phone and start recording—you don't need fancy equipment! Just try to keep things natural and casual; the more human these feel, the better.
In order to deliver a personalized experience, focus on creating relevant content rather than the technology used to publish it. Whether that be a story time or simply checking in with your audience about what you are currently doing, think of content like this as a Facetime between two best friends.
Day in the life content has evolved.
Day in the life content has evolved over the past few years.
Authentic, unscripted and often funny, day in the life videos have taken on a life of their own. TikTok is an example of one such platform that allows users to share short video clips of themselves doing things like cooking or dancing (or anything else).
These platforms have led to even more opportunities for self-expression through storytelling on social media platforms like Instagram and Twitter as well as YouTube channels and blogs. The stories are usually about the everyday people behind these popular brands—from lifestyle vloggers like Monet McMichael (@monetmcmichael on Instagram and TikTok) sharing aesthetic and high-quality beauty, fashion and lifestyle content in vlog format.
Monet takes her audience with her on her nights out, vacations and various other experiences in her life while taking time to sit down with us and catch up like two besties would. Her content is a perfect display of personalized content combined with high-quality productions.
People love seeing what others are doing, and aesthetically appealing content will continue to evolve and grow. Consider parts of your day that are worth documenting or sharing with your audience.
Creating online discourse
Creating online discourse is an important marketing tactic to consider in 2024. Online discourse is a way to create conversation, get feedback on your product or service, and get reactions on your brand. The goal of creating online discourse is to generate interest in your brand and get people talking about it.
Here are some ideas on how to do this:
Host a contest where users can submit entries that are then voted on by other users
Post daily microcontent (short videos or images) that relate to your business but don't directly promote it yet still make people want more information about what you're doing
Share content from influencers who are relevant for your target audience
Engage in appropriate social media discourse that relates to your brand and its purpose
Don’t be toxic.
Creating online discourse does not mean doing controversial things online to evoke a reaction. You can do that, but that will only lead to a road of consistent social media crisis management and monitoring. Understand that creating a conversation or opening up the floor to your audience to share their opinions on a topic can offer a lot of engagement, growth and momentum to your brand.
Online advocates, researchers and detectives
Last year we saw a huge spark in activist, advocate and research focused content go viral on platforms like TikTok and Instagram. Online advocacy comes in the form of creators, researchers and journalist taking to social media to spread awareness about a specific topic.
These users saw huge success during the pandemic and the months following due to people looking to these users for valuable and resourceful information on news.
Start considering the value online users have in truth and knowledge. There are social media accounts dedicated to uncovering information people want to know but do not have the time to look for themselves. Implementing content that has reputable backing can help in creating trust and credibility between you and your audience.
Social media traffic funneling
Social media traffic funneling is a great way to drive traffic to your website, blog and email list. Many influencers and celebrities utilized 2022 to funneling their audiences from Instagram and TikTok to platforms like Patreon, YouTube and paywall sites.
Social media traffic funneling can be achieved in three ways:
Creating content that appeals to people that use social media, then distributing it on those platforms in various ways. Repurposing content or redirecting users to content on another platform is a great way to funnel traffic.
Developing teaser type content for people to see the various places they can access your content. Creators do this through taking snippets from their YouTube videos and posting them on TikTok and Instagram.
Creating a landing page with direct links to all socials is another way creators funnel their social media traffic to other platforms. People need an easy way to access everything you have to offer.
Storytelling continues to display results
Storytelling is a proven way to engage an audience. It’s also a way to connect with your audience, educate them, and inspire them. Storytelling can be used to motivate your audience as well.
Storytelling is one of the most effective ways you can use in your marketing strategy because it makes customers feel like they are part of the story itself. This makes them more engaged and gives people a reason why they should buy from you!
There is not a day that goes by that a story time video does not go viral online. People love to hear the experiences of others and some people can be truly amazing storytellers. Consider what stories you can share with your audience this year.
Conclusion
Try not to get overwhelmed this year by trying to find the perfect social media strategy. It will never happen. There will always be a need for adjustments, change, and evolution within content creation.
Take these considerations as a chance to create things that make you happy.
