Content Ideas for Summer 2022 | Content ideas for business owners, content creators and influencers
Summer is upon us and it is time to begin planning your content ideas if you want to have a nice balance between your online presence and summer activities.
The change in weather offers amazing opportunities for unique content creation ideas and can offer immense growth on social media due to natural increases in activity from online users during the summer.
Begin planning your content now if you are looking to get ahead on content for summer and balance time between work and life during this time of year.
The content ideas below will include ideas for businesses, content creators, influencers or people wanting ideas for what to post online.
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Cleaning, organization, and diy
Did you engage in some serious Spring cleaning? This is a great time to show off your home updates, organization hacks for summer and DIY projects you plan to tackle this summer.
Many people have become inspired by the “Clean Aesthetic” which is developing mainly on YouTube in vlog content format.
People on Pinterest are also looking for cleaning based content, in the image below you will see an increase in search results for organization for Spring increasing starting at the end of March and still being searched today.
Use this knowledge the figure out the best type of content you can produce around this topic before search results begin to decrease.
Here are 5 content ideas for cleaning, organizing, and DIY based content creators in 2022:
Clean My (Room, Closet, Bathroom) With Me
My Summer Closet Organization
5 Crafts I Plan to Make This Summer
Summer Kitchen Organization Tools Everyone Needs
Organizing (Garden, Patio, Summer Items, etc) for Summer 2022
Summer Aesthetic building
The world of content creation has only evolved in the past few years. This summer is going to be a prime opportunity for creators to develop a clear aesthetic for their audience members and build a larger network online.
Due to the inevitable energy that comes with warmer weather, people are more active online and have more opportunities to capture high-quality engaging content.
Here are 5 basic ideas any niche can use to build their summer aesthetic online in 2022:
(Work, Cook, Get Ready, Study) With Me: Summer Edition take your audience along a day in your environment when the weather is warm. People want to see how you experience the world in every form the world has to offer. Use the summer edition to showcase things in your area of environment that exclusively relate to summer.
Summer Branding create a short-form video focused on displaying your summer aesthetic. For example, restaurants may want to showcase their summer menu, boutiques will show off their summer looks, and personal brands will show off their summer mood/vibe in an aesthetic way (Summer Vibes: Daily Vlog).
Summer Essentials show off five items, tools, or programs you will utilize this summer in some way that could benefit your audience. For example, personal brands may want to show off their summer essential skincare items if they are based in beauty and fashion.
List Summer Ideas offer a list of ideas based on your niche to give to your audience in support of their Summer. Business owners may want to offer ideas to customers on how their product or service will benefit them this Summer.
After Hours Content Summer is about taking time out for relaxation and balancing work and life experiences. Show off after hours and behind the scenes of your Summer, so your audience knows their is a clear balance in your online presence and your personal life. Corporate entities should host events and capture After Hours content accordingly.
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summer of love
The idea of romanticizing life has become very common and inspiring for many people online.
Consider creating some Summer content dedicated to inspiring your audience through simple moments amplified through aesthetic editing features and appreciation for the little things.
This can apply to any niche and is an easy way to get inspired for the summer. Creating content does not have to be a difficult concept, there are ways to make simple things appear interesting on camera based on how you capture them.
Spread love through sharing day to day experiences in an aesthetic way. Utilize trending social media sounds, edits, and platforms make your simple videos more capturing for an audience.
all about good vibes
Any moment of joy, happiness, celebration or cheer can be captured and shared online during the Summer to build the good vibes around warmer weather.
You want to set the tone for your platforms by creating content that is intended to make people feel the way Summer makes people feel. Show off happy customers, clients, or people in your life that can tell a story to your audience that relates to them and builds a better connection between you all.
Authentic Content
Now is the time to focus on creating authentic social media content.
Take time to plan and develop a content strategy that you can stick to this summer. Seeing the results of consistent, authentic, and valuable content is worthwhile.
Authentic content begins when you start creating content dedicated around the purpose behind your account, business, or brand. Not trying to copy any other creator or content already out there, just creating content around your current journey.
Consider doing this during the Summer while the weather is on your side and energy is high all around.
begin planning and creating your summer content today
Many creators have already begun creating their content for the Summer to ensure they are prepared and have time to enjoy their summer on top of all the demands for content that arise during that time.
To limit the pressure that comes with content demands, start planning your summer content today to ensure you are ahead of the game and prepared for any additional ideas that may come about as Summer progresses.
If you are someone who struggles with creating content for social media, hiring a social media coach to assist in your Summer content development is the best choice.
Instead of stressing trying to figure out what type of content to create, have a professional look over your account and offer the best content guidance to ease your content creation process.
