5 Easy Ways to Build Your Online Presence in 2022
As the world grows more connected, so does your business. The internet is a powerful tool that allows you to connect with potential clients at the touch of a button. However, if you don't have an online presence it's almost impossible for people to find you. Fortunately, building your online presence doesn't have to be hard if you start with these 5 easy steps:
Search Engine Optimization (SEO) is Your Best Friend!
Search engine optimization (SEO) is a process that helps you rank higher on search engines. It involves a lot of work and it's not something you can do once and forget about it. SEO has to be done regularly, but it's worth the time and effort because it will keep your website at the top of search engine results pages (SERPs).
It also applies to social media, so if you're not using keywords in your social media posts, then you aren't doing Google any favors when people look for content from your brand!
That said, there are plenty of introductory courses available online where they'll teach you how to do basic SEO on all of these platforms.
Overall, you want to learn the ways you can leverage words and phrases based off of your industry and desire from people who click on your site or social accounts.
Claim your local listings
Claiming your local listings is one of the most important pieces of SEO you can do.
The reason why should be obvious—if you don’t claim them, someone else will! And if that happens, you could lose out on traffic and customers who may otherwise have come to you.
Plus, when people are looking for businesses like yours online they can find you much more easily if they know what keywords your business uses in local searches (such as “dentist near me” or “plumber near me”).
So how do you go about claiming these listings? Well firstly, let me explain what exactly we mean by a local listing:
Local listings include the directories that people in your community can go to and locate information about local businesses. These listings can come in many forms especially with the advancement of technology and social media.
Here are a few local listing suggestions that you can look for in your area and register your business with:
Yelp is great for increasing local search traffic.
Depending on the niche there could be local forums for your business to register on. For example, Next Door is a listing platform dedicated to your next door neighbors offering services and products you may need.
Finding platforms like this can assist you in getting more leads and higher website traffic results. Take so me time to do a Google search for ‘local listing directories’ in your area.
Local village or community organizations tend to have online directories for registered businesses in their area. Head to their website and locate information on how to join their directory.
build your brand
Branding your personal brand is one of the most important things that you can do to build your online presence. Branding isn’t just for companies; it’s for individuals too. Your brand is everything from the color of your profile picture to the font of your text and everything in between. People can recognize you by their branding!
Let’s take a look at some ways that you can build your personal brand:
Start with a professional profile picture
Make sure all of your social media profiles are set up appropriately (use consistent colors, logos and fonts)
Ensure you have a clear bio and feed layout that leaves a good first impression for anyone that may visit your page
Decide on brand tone, voice and colors before launching anything
Corporate businesses need to ensure that there brand is consistent across all platforms to limit confusion between online and in person consumers of your brand. Your social media accounts should relate and repurpose your website content in some form. This is how you increase your brands presence overall.
People seeing consistently branded content in numerous platform structures will only lead to an increase in trust and conversions.
Optimize your Website
Now that you have a website, it’s time to optimize it for success. The first step (and one of the easiest) is to optimize your website for search engines.
Sitemaps are incredibly important because they help Google and other search engines find all the content on your site and determine how to rank each page. They also keep you up-to-date with what pages are being indexed in the search results, so that you can monitor their performance over time.
Set up an account with Google Search Console and upload sitemaps and index information for your website to be ranked in Googles search engines.
Many businesses are unaware of this step and thus leads to little to no site traffic for a long time.
Create Shareable Content
A key aspect to seeing online results comes from the quality of content that your putting out there. You need to ensure that the content your putting on your website has value that would make someone want to share it.
Many people do not see results form their content due to the lack of clear value or concise wording that grasps their audience. Find time to figure out what type of content works for your brand and how to post that content for the best results.
This starts with posting content and tracking the results.
Creating shareable content is a skill that is improved by trial and error.
Building your online presence doesn't have to be hard if you start with these 5 easy steps.
It's easy to feel overwhelmed by the prospect of building your online presence in 2022. Many businesses see the growth of their digital selves as too much work and opt out entirely, but it's actually quite simple if you start with these five easy steps.
Taking these steps at the beginning of your journey will ease the process in the long run and lead to better results.
Search engine optimization, branding and platform leveraging are skills that take time to learn. There are numerous benefits to learning these skills or hiring someone with the skills to put your business in the right position.
Conclusion
Building your online presence doesn't have to be hard if you start with these 5 easy steps. The key is consistency. If you want to build an audience, you need to put in the work every day. You can't expect a big payoff on one day and then do nothing for the next ten! It's important to keep this in mind so that you're motivated enough not only for today but also tomorrow when it comes time for our next blog post."
