Viral Youtube Trends and Understanding youtube Cutlture
Understanding the current pace of YouTube seems more important to creators than ever before. As social proof for the success YouTube can bring to its creators, many people are heading back to YouTube to monetize their content.
As new and returning users evolve the platform, we need to discuss the trends and culture developing on the platform. In order for new channels to see growth, they must understand the current tone of the platform to best position their content under.
Let’s take a look at some viral trends and break down the current culture within the YouTube streets.
Old Channels Vs. New Channels
Old school YouTube seems so long ago, back in the earlier days of YouTube content there were less rules and norms generated around the types of content that succeeded on the site. People were posting content for fun with little to no expectation go monetary gain.
YouTube channels weren’t as structured and consisted of people posting family videos or simple clips captured on trips, walks or events.
As technology evolved, content evolved and people began earning money from their content, thus the platform evolved into what we all see today.
New school YouTube seems to have a formula that many follow to see success and quick growth on the platform. There is clear direction to what each channel is and what type of content they offer viewers. With enhanced platform features people are able to offer a full user experience for their subscribers via live streams, subscription members and more.
Statista reported 62% of YouTube users access the site daily. New school YouTube is more about becoming famous for being an influence on others. Newer channels that are niched well have seen growth at a faster rate than ever before on the platform.
Trending Niches
Trending niches can be some of the most subscribed channels on YouTube. Although, you do not need a niche for YouTube, it is highly advised to do so. You can always create additional channels for all of the different niches you enjoy and better refine and target the correct viewers.
When you think about the term ‘YouTube Channel’ you should think about it in terms of a channel on a TV. Each channel offers varied content under the same niche that is molded to be digestible by a certain target audience. The same should go for your YouTube channel!
Create a channel that when a user clicks on your channel they aren’t confused by what they see and can have a clear direction on which video of yours to watch.
Creators that stick to one topic or genre tend to see great success on their YouTube accounts. Decide on your channels theme and concept before developing content to prevent wasting time on content you do not end up using.
That Girl Aesthetic Culture
“That Girl” aesthetic arrived to the scene in 2021 via social media creators in the lifestyle niche. This aesthetic featured content displaying day-today life habits, ideas and motivation for women to build the life they dream of.
Lifestyle creators on YouTube utilized this aesthetic to display high-quality content in the beauty, fashion, fitness and lifestyle niche.
The popularity of this trend came from the amount of top influencers creating content advertising this aesthetic to their viewers. It became highly searched and requested by viewers on YouTube via search results.
Current this aesthetic has evolved into numerous variations of the trend such as, The Clean Girl Aesthetic and Soft Life Aesthetic.
Different Types of Viral YouTube Trends
Viral trends are different from viral videos. Understanding the trends on YouTube is different from developing viral YouTube content. These trends are what some creators make a sole living off of due to repurposing, repositioning and remolding content to inspire, entertain or educate their audience members.
Viral trends are a culture or a way in which a creator may identify their online brand with. People that create “Soft Life” content are not going to create content on the opposite end of that due to it not being their aesthetic. Most ASMR creators tend to create the same types of ASMR content whether that be food sounds, eating sounds, etc.
Understanding what trends run within your niche is crucial to implement within your content strategy. These videos will help get your content in front of your niche and develop viewers who are interested in that topic already, they just haven’t seen your content yet.
Understanding YouTube Culture
We have to understand that people have started consuming content differently. There are specific videos people seek out at certain times on YouTube.
Be sure that your YouTube channel can be at the top of mind for people when looking for content to consume.
YouTube Trends Are Unpredictable
The most popular YouTube channels are not the most profitable. You do not have to be in a high demand niche to excel and make money from your YouTube content. You simply need to have content that you know people are searching for and develop a strategy to consistently position yourself in front of YouTubes audience.
Whether you plan on having a niche or having multiple types of content on one channel, be sure to make it the easiest experience for your viewers by creating playlists, schedules and methods for your viewers to better connect with you and what you have to offer.
let’s review
YouTube has evolved and people come to the platform for specific content and search more specifically for what they want to see on the platform in that time.
Treat your channel like a constant project that you trying to display to the world and create experiences within your videos that are consistent, memorable and trendy enough to be found via search and addition features on the platform.
It is never too late to see success from social media content creation and new YouTube creators have been seeing immense success due to content positioning and creating experiences their viewers keep coming back for.
Related Reading: SHOULD I JOIN THIS TREND? LEARN THE IMPORTANCE OF TREND TRACKING
