The growth of social media use has skyrocketed exponentially in the past decade and has seen no signs of slowing down. Everyday there are more people gaining acces to social media and finding ways to utilize social media in their everyday lives.

As social media continues to evolve, there needs to be consistent awareness of user statistics to be aware of the culture and overall collective that take up the online space.

Luckily, there are numerous ways to track data, demographics and social media platform performance to allow researchers to offer information to the public regarding the progress of social media and the effects it has had on the world.

In today’s blog post we are going to take a look at some of the key notes from Hootesuite’s October 2021 social media analysis that way published, {Date}. These reports are truly commendable and can offer valuable information for anyone on the internet today. Whether your a business owner, blogger, influencer or social media consumer, having an awareness for the metrics that apply to the platforms you utilize is important.

Let’s take a look at some of Hootesuite’s reporting and then we will break down what some of these numbers mean today and for the future.

There are now currently 4.88 billion internet users worldwide.

As technology advance, so will the accessibility to technology and the internet. This number is stated to be equivalent to about 62% of the world population which still means there are numerous individuals across the globe without access to social media.

This is also a good time to consider that there are almost 5 billion people on the internet. Therefore, there are various intersections within the virtual space for people to explore in todays world. As things evolve it will be harder to fully gain contact with every individual internet user.

From a business perspective, these numbers are a clear tail sign for the potential audience and customer reach that social media inevitable has due to user dominance over many other consumer targeting models. For businesses that have yet to develop an online presence, this is the time to invest within that realm, as it will only grow into the primary space for consumer credibility and conversion to be gained.

Seeing numbers like this puts the growth of social media platforms like TikTok and YouTube seem more realistic. Creating a space for billions of people to consume and interact with is difficult, but the audience is out there for the demand.

Social media users increased by 400 million last year alone.

The amount of people and now businesses that are dependent on social media for day to day use has become the new normal in most areas with high technological advances. Many people utilize social media more than five hours per day on average and now after the pandemic people utilize social media for work related activities more than ever.

Social media has imbedded itself within numerous cultures as an accessibility tool that assist in numerous day to day task. As more people gain access to social media, the more advancements in the online space we will see. Already there is an apparent shift in desire for business representation in social media spaces. With this has come an immense increase in social media advertising and new marketing tactics coming to the business realm.

There will definitely need to be room for observation as more people come to social media platforms. Inspecting engagement and demands within social media spaces will allow us to establish understanding of intersectionalized areas of society we cannot usually inspect with all in person communication methods. social media and I will delete this sentence I am just recording a youtube video right now lol.

There are 13 new users on social media every single second.

A statistic like this displays the true value behind social media as well as the demand for social media across the globe. With the number of users per day rising, social media literacy is going to be an overall essential for all internet users.

From a business perspective, this displays the amount of opportunity and growth for your potential audience member reach and overall business conversions. KPI and data tracking are going to be more important than ever as more people come onto social media and as the internet continues to evolve.

Another important consideration is going to be keyword references on any platform you are utilizing. As more people gain accessibility to social media, it will be hard for people to find your business if you are not positioned in a place where your target audience resides online. Online positioning is essential in these times of technology.

Are you someone that needs help positioning your business online? If you want to increase your social media presence, feel free to book a FREE Discovery call with Serenity listed HERE.

The average internet user aged 16-64 utilizes social media on average for 2 hours and 27 minutes per day.

I wanted to take some time to look at daily social media use statistics due to the importance of dissociation between reality and online interactions. There needs to continuous reminders and representation on social media for the amount of time spent online versus in your real life.

There was a time when the average amount of time spent on social media per day was only 30 minutes or less. When we think about it this way it is important to ensure those two hours or more are utilized critically to benefit our lives. This is how many social media users fall into a put of unproductivity due to distractions and procrastination insinuated by social media stimulation.

That statistic is only for social media, that does not include all internet usage , which is why it is so essential for people to be self-aware when utilizing social media and as well become literate on the intentions behind your social media usage.

Time is so valuable and ensuring you are not wasting it in an online space that is not offering anything to your in person life can be damaging mentally and physically. Although there are many benefits to using social media, it is just a tool to assist us in the actions we pursue in our real life.

TikTok has announced that they have surpassed the 1 billion monthly active users on its platform.

This is an incredible milestone for the organization due to its nuance and blatant demand across the globe. This reporting occurred in September of 2021 and makes TikTok the seventh business to reach such a milestone.

The overall growth of TikTok has put a clear marker for competitors on the power of short-form video content. Consumers across the globe seem to unanimously enjoy the quick immersive content experience and it only proceeds to evolve and propel the platform to the top of the social media charts. We have seen many competitors such as Facebook and Pinterest catch wind of the advantages of short-form video content and have included features, accommodations and incentives for users and creators on their platform.

Although those efforts may work, TikTok inevitable has an advantage due to pushing this trend before other platforms highlighted its importance.

Want to learn more about short-form video content? Check out my YouTube video where I discuss how I create high-quality videos for my Instagram and TikTok accounts.

Facebook offers total potential advertising reach of 2.28 billion.

Facebook is still a dominant platform and has been undergoing some major changes that could drastically affect these numbers. Keeping track of how Facebook performs over the next five years is going to crucial follow their rebrand to Metaverse. While there main purpose will not change, the shift will inevitably cause a change in their potential ad reach and researchers should be paying close attention to the user data from Facebook as their rebrand persist.

I will have more information on the Metaverse specifically in the next post so stay tuned for that.

Overall, many creators and business owners have seen immense growth and conversions from the features included in Facebook advertising marketplace. Seeing the data for their potential reach through ads seems viable due to the performances seen by many Facebook ad marketers and users.

Taking time to learn how to leverage Facebook ads is essential moving forward as advertising shifts within the metaverse and other social media platforms alike.

Instagram offers a potential advertising reach of 1.39 billion.

Instagram is not far behind Facebook in terms of potential ad reach, but this difference is important for marketers and business owners to consider before running ads for their products or services. It is important to know which platform your primary target audience resides on and if you will able to access them with the kind of ads you plan to post.

Especially with Instagram’s reach being lower than Facebook, you want to ensure the ads placed on Instagram can perform well to ensure you are not wasting your ad budget on ads they will not be seen by people that will actually interact with your content. Many marketers reference that they prefer to run ads through Facebook due to the advanced targeting features and overall performing better on Facebook ads than Instagram ads.

India Snapchat users surpass American audience with 116 million users reported via Snapchat ads.

With a total potential audience through adverts sitting at 538 million on snapchat, marketers and business owners need to consider user demographics on this platform specifically. Since this platform has gained dominance in India, marketers looking for American audience members need to ensure their ads are targeted specifically with clear key word optimization.

One thing I love about snapchat is the diversity of the platform continues to evolve at a constant pace. There is a pretty equal balance of male to female usership and with the growth from across the globe, this could assist in pushing Snapchat to the next tier.

Overall, many people do not know the amount of money creators and businesses make through Snapchat, but there is definitely money being made from the platform and a lot of people depend on it for its unique communication format.

Pinterest reports a potential audience through adverts at 233 million.

Pinterest has been an obvious favorite here at The Serene Corner due to the numerous opportunities that Pinterest has been offering its creators. Overall, with the new features Pinterest is launching there is clear potential for growth in the following years reporting and I look forward to seeing the change.

Creating a strategy for your Pinterest content is going to be essential as the platform grows, and understanding how to position any ads that you put on Pinterest is going to be essential for your account to grow with the platform.

If you are just starting out on Pinterest now is a great time to begin your journey. There are so many free resources that Pinterest offers its creators. Learning how to leverage the search engine on Pinterest can offer you amazing results not just in Pinterest but on other search engine platforms such as Google.

Are you ready to begin your Pinterest Journey? Check out my FREE Beginner’s Checklist for Pinterest Creators located HERE.

There are so many amazing reports coming out as social media and internet access across the globe expands. As more people gain access to social media there will only be more data to collect and implement to our business strategies and online models. While this information can be overwhelming, especially for newer creators in the field, but figuring out the lay of the land starts with knowledge on the users that make up the platforms you plan to reside your content on.

Social media is a tool that can be used to assist us in our lives rather than hinder us. If you find yourself struggling with keeping up with social media really take take to consider your intentions with online spaces and how you can begin manifesting those intentions into impactful outcomes.

As Always.

I’m in your corner.

Corner Catchup: Social Media analytics October 2021