5 Instagram Considerations to Make in 2022 (UPDATED)
The demand for content creation only grows as social media consumption increases across the globe. Many people depend on Instagram to validate their questions, concerns and beliefs. Others depend on content as a form of entertainment or relief from other life stressors.
As content creation expands, we need to learn the considerations that creators should make before posting their content on the internet for everyone in the world to see.
Today we are going to discuss five content considerations creators on Instagram should make when posting content to their platforms. The five considerations discussed today are:
Tone of Voice
Content Channels
Target Audience
Community Engagement
Content Appearance
Tone of Voice
Consider the tone of voice you are using in said content. This is an important consideration due to tone of voice playing a huge role in brand identity and consistency.
You need to ensure your diction relates to the audience you are attempting to speak to. You can not expect genuine reactions and engagements from content that does not resonate with your ideal audience members.
Keeping this consideration in mind reminds you to adjust your tone in accordance to the audience you are referring to.
Writing down your desired tone of voice is a clear sign way to ensure your brand identity is consistent throughout.
Whether this be in the captions, on a livestream or and Instagram reel you need to ensure that you sound that the entity you desire people to interact with.
Content Channels
This is an important consideration for new social media users and current Instagram users who are not enjoying their experience on Instagram. Whether that be not reaching your desired goals or not seeing results from preset expectations.
One thing you should consider are the types of content channels you are currently utilizing on Instagram . If you on post images and carousel post, it can be a very bland experience on Instagram and limit the amount of exposure you see coming in.
Considering different forms of content on Instagram is a great way to expand yourself and invite your silent audience members to engage.
Instagram has recently discussed how it is moving away from being known as primarily a photo-sharing platform. With those changes should come some considerations for how you are going to elevate with the platform.
Social media is consistently changing, ensuring you are utilizing the most popular and recognized content channels on the platform is essential for your content to perform the best.
Target audience
You should always be considering if your Instagram audience is currently your ideal audience members, and how do your current Instagram followers feel about your content thus far.
This is essential if you are trying to cultivate a community or convert your Instagram followers into something more outside of the platform. Begin to consider who your ideal audience members are and consider if your content is speaking to that audience.
Take a look at your engagement analytics to decipher how your current audience feels about your content.
Things you should be looking for when trying to understand your audience interactions are as follows:
How many profile visits have you received in the last 30 days?
How many post likes did you receive in total in the last 30 days?
How many comments did you receive in the last 30 days?
How many new followers did you gain in the last 30 days and have many did you lose in that same time period?
Simple questions like this, before adding in any math and equations can be an easy way for new social media users to understand the scope and range of audience members in their community currently. Take into consideration additional demographics such as age, gender, location and active time periods located in most of your analytics sections.
Analyzing your target audience is an important consideration to make because you do not want to cultivate a platform full of audience members not interested in what you have to offer. With all of these consideration kept in mind, you should be able to figure out what content performs best on your platform and will persist to bring your ideal audience members to your accounts.
Community engagement
If you are noticing a lack in community engagement or you are wanting to increase the amount of engagement on your accounts, consider starting a new content series for your community to engage with.
Whether that be a freebie item they can gain access to, a new live stream series or an new topic area in your niche, there is always room for considering things that could potentially draw in current and new audience members to engage with your community.
If there is content already on your account that all seem to be centered around the same topic, make it into a series.
Keep your audience members surprised and engaged by adding new content concepts to your community.
Content appearance
This is going to sound harsh but is your content appealing to the eye? Visual stimulation is the keystone to grabbing an audience members attention. If you are noticing a lack in community engagement and building from your current content, then it may be time to rebrand or simply adjust your content appearance.
Another thing to consider is if you were looking at your content, would you engage with it? If the answer is no then that is a clear tell sign that you need to switch up the appearance of your content.
Take some time to look at your Instagram account and consider the visual appearance as a stand alone variable.
If you struggle with developing high-quality content, consider hiring a coach that can give you key insights on how to create the content you desire with less stress.
Are you ready to start with a social media coach? Click here to book your FREE social media coaching consultation today.
