5 Reasons to get on Pinterest for businesses in 2021
All businesses have a place on Pinterest in 2021. If you are looking for high-traffic gains and more impressions on your sites and platforms, Pinterest is an amazing platform dedicated to assisting its users in creating content that people are searching for at a high rate.
In today’s blog post, we are going to discuss 5 reason you need to position your business on Pinterest in 2021.
Many Pinterest users utilize the platform as a search engine for inspiration, information and ideas for specific things.
I want to include a little information about Pinterest demographics as of 2021 for businesses looking to see which types of audiences dominate the Pinterest platform.
Source: The Global State of Digital 2021
As you can see, there are a large amount of users on Pinterest along with a predominately female audience. If these numbers correspond with your target audience, then Pinterest is a possible platform for your brand to reach more ideal audience members.
I started Pinterest due to the amount of active users on the platform. There is no way you won’t find some type of an audience on a platform as large as Pinterest.
It is all about learning how to position yourself on Pinterest to get in front of the eyes that would love your product, service or idea. For many people that get on Pinterest, that can be the most difficult part.
Overthinking your content on Pinterest is a huge misconception!
Figure out a simple branding strategy for your Pinterest account that corresponds with your current online presence, and from there you can create simple informative pins to drive traffic to content you already have posted.
Whether that be a blog post or even an Instagram post, finding a way to repurpose your content and transfer it to Pinterest is the name of the game.
2. Post on Pinterest have a longer lifespan than many other social media platforms.
As many people have reported, Pinterest has become known for its content lifespan longevity. Currently Pinterest has reported that their content lifespan is 4 months to a year.
Let’s take a look at social media post lifespans on the most popular social media platforms.
Outside of blog post, Pinterest content has majority of social media platforms beat in terms of how long you can see high traffic gains and impressions from your content on Pinterest. For businesses this is especially significant due to the amount of exposure you can scale from Pinterest alone.
For small businesses just starting out, Pinterest offers an amazing way to get your business in front of a larger audience for a longer period of time.
Even if you are a content creator looking to build a following on Instagram, there are numerous ways building your brand on Pinterest can assist in your accounts growth.
Many creators on Instagram repurpose their content and post it on Pinterest for additional traffic gains.
3. Pinterest has begun creating numerous benefits for creators on the platform.
Pinterest is one of the only platforms I truly felt like offered a roadmap to success for its users trying to utilize the platform as a tool. There is a Pinterest Academy that users can reference for so much free information on how to best utilize Pinterest for their desires.
There are so many user based tools on Pinterest for consumers, business owners and creators using the platform. There is also a Business Community for business accounts that want to further connect with the Pinterest community .
I personally have been in the Pinterest Business Community for some time now, and can attest to the knowledge, networking and assistance I have had directly from Pinterest that I have neve received with any other platform.
I believe the people that are behind the business culture in Pinterest have a clear understanding of the importance of user satisfaction and community development.
There is not much discussion behind the numerous community benefits the platform offers for its users.
Group boards are another amazing way for Pinterest users to connect, network and grow together.
This feature on Pinterest allows users to come together and post related content under one board in unison with other active board users. Many Pinterest creators take this as an opportunity to network with likeminded people in their niche and share audience growth and support.
Businesses also utilize this feature to post their user generation content, promotional content or influencer related content to increase engagement and ideal audience reach.
4. People are seeing unbelievable growth on Pinterest in 2021.
There are so many new features and opportunities for Pinterest creators to grow due to lack of saturation within all of the new areas within Pinterest.
Particularly Idea Pins have offered tremendous growth for users small and large.
I personally discussed the growth I have seen exclusively from this feature in a YouTube video:
Overall, from my own testimony and from many I have seen in the Pinterest Business Community, there is so much opportunity for growth and traffic to your sites using what Pinterest has to offer.
5. There are easy ways to automate your Pinterest experience.
Many people underestimate the power of automation in the social media industry. One thing that I love about Pinterest is the ability to schedule the pins either on the Desktop version of Pinterest or utilizing the platform Tailwind, which has an amazing free version.
Another benefit of Tailwind is the Tailwind Communities feature. This feature allows you yo post your pins into forums where other Pinterest users can repin and share your content to their communities much easier than on the app itself.
Utilizing all these measures offers inevitable growth and traffic increases due to the amount of places your Pinterest content can lay.
In conclusion, if you are someone desiring your social media content to be seen by more users online, then Pinterest is a perfect place to begin investing some time in researching how you can position your content on the platform.
I will continue to utilize Pinterest and post about my journey as my Pinterest account grows. The opportunities Pinterest has are endless and I will be reporting on all of the benefits I uncover as I proceed on the platform.
