There are so many people looking to social media to expand their brand and build their community. Social media platforms like Instagram have transformed businesses and propelled business goals further than traditional marketing methods.

Learning the ins and outs to the platforms you plan to position your brand on is essential in seeing tangible results from the effort you put into developing your digital footprint.

Here are 10 essential tips for people starting their account on Instagram in 2022.

There are so many continuous updates being made to Instagram features, and knowing the latest techniques will offer assistance for new Instagram users.

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These 10 tips will assist you in utilizing Instagram to the optimal potential and get ahead of users already on the platform. There are a lot of benefits to being a new account on the platform, especially when utilized correctly, you can see rewards from the platform.

Instagram bio essentials

There are three essential items to have in your Instagram bio in 2022. The list is as follows:

Industry- People need to have an understanding for who your account is meant to serve.
Location- Give a location to allow to algorithm to place your content within local search listings for your industry.
Contact Information- Offer some Call To Action (CTA) for interested profile visitors or potential customers.

Ensure that when starting a new account you utilize keywords where the opportunity is present and remember to be as specific yet concise with your wording as you can. As a new account, starting with a clear keyword description is only going to leverage the content you post and the position that content will have in search engine results on Instagram.

Hidden Words Feature

One of the most annoying things about being a new account on Instagram are dealing with spam bot interactions and engagements.

Here is a hack that many people already using Instagram are not using that will assist in limiting bot interactions on your post.

Head to Setting> Privacy> Hidden Words>
Swipe to turn on the “Hide Comments” feature and go to Manage List>
Insert words you want hidden from your comment section

This is an easy way to avoid getting annoying spam comments form bot accounts on Instagram. Removing these types of comments will assist in brand appearance and encourage genuine human interaction in your comment section. As well as, removing spam comments will assist in avoiding the promotion of scams that spread through things like Instagram comments.

Here are a few words you can hide when starting a new Instagram account in 2022:

promo
send pic
congratulations you won
promotion
follow
send to

Hashtags are not stressful

Many Instagram users express concern about hashtags and there always seems to be a new attempt at “hacking” the hashtag on a social media platform. The thing is, hashtags are truly subjective to the account utilizing them outside of banned hangtags based off of the platform guidelines. Thus, when building your hashtag strategy you have to test out many types of hashtag blends rather than copying templates given by other creators.

Here is a simple way to begin creating hashtags for your content on Instagram:

Start with an explanation on the keywords mentioned in your bio. That means location hashtags, industry hashtags, and relatable hashtags to your current post.
Create 3-5 different variations of hashtags and test them out for a 30-60d period on your Instagram account.

Creating hashtags does not have to be a stressful experience. When you are ready you can always purchase an automated tool, or software to assist you in creating more specific hashtag results.

Do you need a content scheduler to start on Instagram?

The most discussed topic about social media would be you content planning and scheduling methods. When starting on Instagram, you need to plan you content strategy around the time and equipment you plan on utilizing for your Instagram account.

Facebook which is the owner of Instagram has a business suite dedicated to scheduling your Instagram stories and feed post outside of Instagram reels. For beginners this feature is perfect for getting a hang of what content automation software will look like and the benefits it can offer during your social media journey. Get comfortable with the demands of this free scheduler before investing in a paid marketing software.

Once you develop a sense for your audience and position on Instagram seek further information on an automation system that will best benefit your online marketing strategy.

Types of Instagram Content for Beginners

Before creating your content schedule and strategy on Instagram, consider figuring out the best types of Instagram content for your industry. This consideration will limit the pressure that goes into planning out what content to post.

If you have the ability to begin with video content creation, Instagram is favoring accounts with content utilizing their latest video content creation tools such as Instagram Reels and Lives. Regardless, as a new account you should ensure to implement one form of video content per month when starting out on Instagram to ensure you are coming up in every element of the platform.

Do not depend solely on video content to propel you account. Ensure you are utilizing each feature that Instagram has to offer your new account to leverage every aspect of the platform as a new account.

“Add Yours” Feature

One feature to look our for as a new account on Instagram is the “Add Yours” feature for Instagram stories. This feature allows numerous Instagram users to post to their stories based to the prompt listed from the feature.

The potential exposure this feature offers for new Instagram users is great due to the specific keyword based prompts people create.

There are accounts dedicated to posted ideas for this feature and allow you to get ahead of potential thousands of other users that could see your post as inspiration to add their own version.

understanding the demand for your content

A huge red flag to see a first account doing is spam posting their content with no demand for said content established. As a new account, there is no need to post a large quantity of content to catch up with the other users on the platform. Posting mass quantities of content is not going to get more people to see your content either, if anything it is the exact opposite.

This is why it is essential to start posting a quantity of content you know you can personally keep up with the demand for. As more people join your community online, seek adjusting your content strategy and content schedule according to the demands of your audience.

Many new accounts make the mistake of spamming and sink their accounts into bot category and makes it a lot harder to rank in the algorithm and search engine categories.

Content Batching as a beginner

When starting out on Instagram, get ahead by creating content for a 30d period. This ensures that you have content for the remainder of the current month and allows more time for analyzing and planning for the following month.

This process does not have to be difficult for beginners, you have a clean slate to offer numerous ideas to your new community. Start cultivating content idea lists for your industry and filter them into an order. Begin creating and perfecting your online strategy as you go.

Batching your content is a skill that will develop overtime and takes practice to establish your individual method of content creating.

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Trends on Instagram for Beginners

A common search term is “Reel trends” on Instagram due to the success and growth of the video content feature. As a new account there is leverage in catching a trend and participating early on.

Choose wisely when doing this as a new account simply due to the fact that you could grow your audience in the wrong areas due to the unpredictable nature of viral content and the audience members produced from viral content. You want to ensure you are building an audience of niche specific members and sometimes viral content can bring many uninterested and inactive members to you account.

Regardless, increased traffic will benefit the account overall, but ensure when picking a trend to participate in that your target audience would engage with this trend. This will increase your potential of getting in front of people that will become long-term supporters of your content and brand.

Overall, starting on Instagram in 2022 as a new account offers so many potential positive outcomes. Taking some time to learn how to properly utilize and execute on the platform has proven to show immense results for creators and businesses currently using the platform.

Limit social media anxiety and pressure by educating yourself on ways that make using the tool easier for reaching your goals.

Social media is a tool that many people forget to leverage and develop an understanding of. The people that truly utilize social media as an assistance tool for their brand see the benefits and results these platforms can provide us.

10 Instagram Hacks for Beginners in 2023