Benefits of a Pinterest Business Account in 2023
There were a reported a 431 million active users in the month of January 2022 on Pinterest by Data Reportal. That number alone is enough to make anyone with interest in an online presence eye brow raise.
When I first heard about the amount of active users on Pinterest I too felt an instant desire to research more about the benefits Pinterest could offer my business.
Today I want to break down some of the key benefits Pinterest can offer business owners in 2022.
Specifically, what are the direct strategies being implemented by current business owners on Pinterest and how can new Pinterest users build their business presence on the platform.
WEBSITE TRAFFIC BENEFITS
Many Pinterest users via forums like Quora express the millions of website views and traffic impressions to their sites strictly from Pinterest. Seeing potential like this from other users gives hope to new businesses looking to develop their brand on Pinterest.
Considering how unique Pinterest is as a social platform can offer immense leverage for businesses that may not be performing well on competitor platforms.
Creating a presence on Pinterest can assist in building more eyes on your website and filter those eyes to other platforms your brand is presence on.
I personally see immense traffic from Pinterest to my blog post. I can create numerous pins that target aspects of my blog post and direct my target audience members to my site numerous times via Pinterest alone.
There are so many people within the corner that have come sole from Pinterest. Creating evergreen pins that can create continuous new leads to your business is why so many people value Pinterest for its unique platform structure.
SEO rules on pinterest
Pinterest has a beautifully made search engine that is highly optimized to filter and promote content directly to audience members with interest in your content niche. That is why it is so important for new users on Pinterest to understand the value in selective diction and syntax when posting pins on Pinterest.
All platforms have an algorithm that is registering every piece of your content. Pinterest’s algorithm takes words, phrases and topics very important when ranking, filtering and suggesting content to its users.
Knowing what words apply to your business and how users search for businesses like yours is essential in seeing any type of success on the platform.
Taking time to do some research on the best SEO strategy for your business on Pinterest will offer you additional leverage to compete with competitors that have already developed a presence on Pinterest.
Understanding the value in the words you post with your brand should become common knowledge for any business looking to grow online.
People are searching for things more specific. That means that brands must continue to be more specific when trying to get their products or services in front of their target audience.
Pinterest Tags
If your business already has a paid marketing strategy or campaign implemented on other social media platforms, Pinterest is another amazing platform to consider running adds through.
Pinterest tags allow marketers to develop analytics on ecommerce paid media campaigns through various ID numbers.
There are so many aspects to Pinterest that business owners may not be aware of such as their paid add tracking and conversion analytic programs which many business owners refer to as one of their favorite paid ad platforms.
Pinterest Catalog integration
Another amazing feature that Pinterest has implemented is the integration of your shop catalog on verified commerce sites.
The ways in which your products can be found online is endless now. Pinterest offers Ecommerce compatible platforms to allow consumers to list product catalogs on their sites that allow their products to be searched, found and purchased directly through the platform.
Sellers on Pinterest have seen immense ROI’s from the traffic source Pinterest has become.
Getting your website and catalog verified will assist with Pinterest tag tracking and allow you to see how much integrating you products to the site has help your online revenue.
Have you heard of The Pinterest and Shopify app collaboration?
Shopify sellers can easily access this tool to integrate their shops with their Pinterest account for seamless integration tools.
Check to see if your e-commerce platform is compatible with Pinterest.
Personally, I see a lot of business owners lacking clear representation for their products on social media.
Pinterest offers a seamless shop integration options with highly responsive customer service incomparable to assist with position all of your products online without spamming content on platforms not designed for that, like Instagram.
Video Content Features
Pinterest is emerging is platforms to keep up with consumer demands for video content options. Pinterest introduced Pinterest TV to support video content creation for their users.
Many people are unaware of the video content options being introduced on the platform and should take some time to educate themselves on the advances to get ahead before content saturation increases in these new fields.
Creators have seen immense results with the introduction of video content and look forward to the continued growth around this space.
Lets breakdown a few of the new video features implemented as of 2021 on Pinterest:
Pinterest TV
Pinterest has introduced a live streaming feature focused on creating series and high-quality live streaming concepts.
There are many great features within the TV concept that has allowed creators and community members to further cultivate relationships and promote their products and services.
Pinterest TV includes a shopping feature that allows users to exclusively shop from through the livestream and on the Pinterest platform.
Features like this can offer huge opportunities for businesses to get their products and services in front of more audience members and convert sales directly on the platform. Consider checking out the next Pinterest TV event on their platform.
There is a lot of value and potential leverage for creators to create Pinterest TV content to promote their services or products. The potential for expansion with this feature will only grow as it is only in its beginning stages of development.
My Personal reasons to get a Pinterest business account
Seeing the benefits of a Pinterest Business account makes it seem essential to have a presence on as a business owner.
Whether your a content creator, business owner or blogger there is at least one benefit listed about that can help your current online presence. Take time now to learn the aspects of Pinterest that are deterring you from getting on the platform before it is too late and content saturation increases.
All social media platforms have their individual benefits, learning the vale in specific platform features can offer huge results to your digital footprint and lead to results you may not be expecting.
I personally never thought I could get over 3 million eyes on my content, but I did that in 2021 due to the amount of people on the platform and how I positioned my content.
I hope this list gives you inspiration to at least secure your brands presence on Pinterest.
