5 Things Every Pinterest Account Needs to in 2023

As more businesses transition over to social media platforms for marketing and advertising, there has to be a universal understanding of the requirements of each platform before creating your business accounts. Pinterest has an estimated 400 million active users which makes it an incredibly essential platform for businesses to start positioning their content to gain traffic.

Pinterest can create massive traffic spikes to your related business platforms and has been proven to work due to marketers continuous use of social media

82 percent of weekly active users on Pinterest say they have bought products based on their brands’ content on the platform. (Pinterest, 2019)

There have been numerous improvements and new features implemented into Pinterest that continue to support a long-term business model and provide creators and businesses with a platform with immense traffic and marketability.

If you are just starting our and looking for what to tackle on your Pinterest account, look no further. Here are five things every Pinterest account needs to grow in 2021:

Create a Pinterest Business Account to access all analytics, pinterest tags and gain access to the Pinterest Business community.

Tracking your growth and monthly impressions is essential on Pinterest to analysis where the traffic is coming from, going to, and can be advertised by (in the future).

Pinterest has an amazing analytic tracking system and has advanced tag and domain tracking systems that you can look into once you set up these five essentials. If you are looking to place your brand on Pinterest, even a personal brand, then switching to a business account is a must.

The Pinterest Business Community is still fairly new to the platform, but many Pinterest creators have expressed immense joy over the community and the resources provided by Pinterest on this platform.

Gaining access to these features can be very lucrative to new and aspiring business owners or creators.

create A Tailwind Account to schedule and publish pins.

If you are trying to take Pinterest serious at all, get a scheduling system set up not before it is too late. Do not run your account freely if you are trying to create serious growth on Pinterest. By the time you know it, you will have over one hundred thousand monthly viewers and burn out from trying to post daily pins to keep growing.

Take the time now and begin to plan out a day that you are able to make a months worth of pins. Plan out as far in advance as you can, all in one day and thank yourself later for the passive growth you’ve now created for your business.

The key with Pinterest is to keep a consistent amount of pins circulating on your board.

People come to Pinterest to shop and search for inspiration, so keep your audience up to date with scheduled content for your niche.

utilize a content creation software like Canva to create pins.

There are numerous content creation software’s on the rise, so definitely do your due diligence by researching and testing out different editing software’s for your pins.

I utilize Canva Pro for all of my social media accounts due to the simplicity and customizable features it includes.

Canva is an editing system you can use for platforms outside of just Pinterest. Many content creators and business owners look to Canva for all of their editing needs.

Pinterest gives your the opportunity to visually depict your brands identity and build aesthetic for the information and value you have to share with your community.

Take time to get comfortable with whichever platform you choose to stick with, but be sure to create unique ideas and add your own personal touch to make your pins stand out from the rest.

Bulk creating pins is a great idea due to the amount of pins per day the average pinner post can seem like a lot (5-10 times per day). To reduce pressure and stress towards those numbers, before beginning your journey bulk create pins on the content or value you already have.

Plan to have a blog, YouTube channel, or business site to direct all pin traffic.

You do not have to begin a Pinterest account with one of these, but most people utilizing Pinterest to it’s top tier ability have their pins linked to some type of outside link or source.

Due to the lifespan of pins being longer than many competitor platforms, Pinterest offers to ability for users to create consistent traffic for their sites, accounts, etc. Pinterest offers amazing opportunity for strategic plans based on residual outcomes rather than instant results.

If you have a Pinterest account that already receives a lot of traffic, then linking outside sources could be a create move for your business.

Many Pinterest creators also utilize Pinterest to promote their affiliate marketing collaborations. Along with all of the new features Pinterest has been launching like “idea pins” and the “Pinterest Creator Fund” there are so many benefits to getting involved in Pinterest today.

An SEO software or website to research all topics for your niche and pin titles.

Now when it comes to search engine optimization (SEO) and Pinterest, this has to be the most important consideration to make before posting your first pins.

Understanding diction choices before posting on Pinterest can save you a lot of time and headache due to needing to understand how to word your pin titles, description, and alt texts to ensure your pins are being placed where you want them to be seen.

To begin this research, go on Pinterest and begin searching the topics you wish to post about and study the results that are coming up. Find common words, tags, and phrases being used and begin to jot down your own content creation ideas.

For additional research on keywords, utilize search forums such as Buzzsumo and Quora for pain points and common topics among your target audience.

There are various ways to track SEO directly from your pin performance, but I will make an additional blog post about that and link it here when it is completed.

Its is never too late to start on Pinterest, and many businesses have seen immense growth from taking time to devote to Pinterest.