Video Content Beginners Guide 2023
Today I am going to break down the basics of video content for people who are new to the content creation space.
I remember making my first TikTok video thinking that it was going to instantly go viral and people would love it. Yet looking back, how embarrassing is it that my first video was of me recording a water-stained coffee machine. Yes, I thought a coffee machine would go viral for ASMR or something (let me live lol). What is even more embarrassing, is that video getting four thousand views in 24 hours.
In this simple guide, I’ll get straight to the basics of creating video content on social media in 2021 and how you can get started making quality videos for your socials today.
What does video content mean in 2021?
As influence, reputation, and success become dependent on social media as an engine of expression for individuals, businesses, and influencers there has been a notable increase in the desire to capture the attention of the consumer at an addictive rate on all platforms.
Every app, website, or streaming network desires the consumers to stay on their platforms longer than their competitors.
In a Hubspot article by Adam Hayes (@Wyzowl), he discusses his findings behind video marketing in 2021. In his blog post (Hayes 2021), states, “…93% of marketers who use video say that it's an important part of their marketing strategy — an increase from 92% in 2020, making this the highest percentage of any year since 2015.
Thus research supports social media platforms continued to push for short-form, capturing video content.
For example, the uprise of TikTok was simply due to the attraction of the short-form video structure similar to Vine. For those living under a rock, Vine was a short-form video content platform that had a catastrophic death on January 17th, 2017.
The similar short-form structure clung to users to platforms like TikTok, Byte, or Flashtrend. Now we are seeing major platforms like Facebook, Twitter, and Instagram creating features specifically to push video content.
After observing the rise of TikTok “stars”, it is clear the financial, communal, and long-term benefits to video content creation.
Short-form video content became my obsession after that realization. After research and personal experience with video content creation for the past three years, there must be a breakdown for beginners to learn how to develop these skills.
In this guide, I will break down the beginner's key points to developing quality video content for social media.
What is the first thing to consider for video content?
The first consideration when creating video content would be the budget that goes into creating your video content. Budget can mean a lot of things, from the financial budget to the timely budget, there are numerous considerations with a budget to make.
Financial budgets in terms of video content creation include tools, software, and materials required for the video content. Timely budgets are also a consideration to make because video content creation takes a long time to make.
Are you ready for the demands of video content?
Do you have the funds needed to create video content?
What softwares are best for the video content you desire?
There are numerous tools and software that can be utilized to enhance your video content. Look around and find the ones that are best for what type of video content you are creating.
Video content in 2021 is a lot more than a front camera Snapchat video with a filter. There are a lot more tools accessible to take your video content to the next level.
WHAT IS HAPPENING IN the video?
This may seem like an obvious statement, but who/what is going in the videos that you create. Whether you decide to create the content yourself, hire influencers, or stick to an artistic/graphic display, figuring out what’s happening in the video content is important.
Since the opportunities of video production are truly variable to the user creating the content. This is your opportunity to take your creative ideas and passions that are already within your niche and start game planning some content ideas.
Once the ideas are laid out on the table, next is to create a schedule for creating and posting this content where it needs to go. Once step closer to the end goal of producing modern video content that will attract your target audience.
Make sure you are prepared for the commitments of video content before you begin posting. There is a chance that you content could receive high demand from consumers within the first few post. Be prepared with a supply of content or ideas, so you are ahead of the demands of your audience members.
For those with anxiety about showing yourself on camera, here’s two realistic points:
Video content is a the future, so if you are not ready to compete then do not sign up for the tournament.
Video content can come in text type formats. Author of the blog, Kaiser The Sage, states, “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.” – Jason Acidre.
Therefore, yes there is a way to create video content without having real individuals in the content. There will be a difference in the techniques and strategies utilized to create and promote text-based video content.
HAVE PATIENCE WITH THE STRUCTURES OF VIDEO CONTENT.
As long as you are practicing and attempting to learn the ropes of video content as it grows on social media then give yourself credit for that.
Find creators that inspire you through the types of content they create. This can motivate you as well as, teach you things about video content as you are learning. Taking baby steps into your progress as a creator should never be taken lightly and should always be commended.
WHAT’S THE TEA THOUGH?
On The Serene Corner YouTube channel, we discussed the REAL tea behind video content creation in, “How I Learned to Create HIGH-QUALITY Videos for my Instagram + Blog in 2021”. It was indeed, spicy.
Overall, creating video content is pretty easy if you just want to start. If you want to tackle video content creation the right way then you need to research what kind you want to make, create a strategy and schedule for that content, and then begin practicing and posting that content.
As beginners to the video content realm, starting on video content for you could just be by starting to consume more video content.
You got this queen.
If creating video content gives you any anxiety then check out our “How To Bring Personality to your Instagram” where there are amazing tips on personalizing social media content.
