How To Be Confident As A Social Media Manager In 2023

Everywhere you look online nowadays you will see an individual offering social media services to some degree. As more businesses, organizations, and communities join social platforms, we are seeing a rise in career opportunities in online relations. Specifically, social media management and marketing have been seen as lucrative up-and-coming careers.

These roles were implemented into business organizations before the latest increases in social media activity. Yet, there truly is a grey area to the criteria, experience, and skill requirement for social media managers and marketers today.

With that grey area comes the opportunity to truly mold this career into the job of your dreams. Starting as a social media manager is where a lot of aspiring enthusiasts get stuck. Lack of information and concrete guidelines to social media management should be seen as an opportunity to learn as you grow in the field.

How to create confidence before starting as a social media manager is simple.

Decide on one key skill within social media management that you want to excel in. That can be marketing, growth strategies, content creation, logo design, and the list goes on. Finding one skill, to begin with, as your specialty is what can truly create that foundation for confidence to fester and flourish.

Most social media managers list their special skills in their Instagram bios, portfolios, and resumes. Utilizing your expert skill as a highlight to stand out above competitors is an amazing tactic for building confidence in the field.

Next, find your true purpose as a social media manager. Whether you are in it for a financial reason or you have always had a love for social media and teaching others about social media, creating a purpose for yourself as a social media manager can create a force field of confidence behind everything that you do.

Creating purpose as a social media manager can mean something different for each individual. Understanding your purpose though can lay out your path, goals, and turn your career into high gear.

Another method to gain confidence as a social media manager when you are young, new, or needing guidance is to gain inspiration from other social media managers.

Supporting and engaging with other social media managers is a great way to boost your confidence!
There are plenty of amazing other managers out there willing to support and offer their experiences as inspiration for your own.

Creating inspiration and confidence from seeing the successes of others taking the risks you desire to take can make you step up to the plate.

There should never be a rush on yourself to do things on social media you are uncomfortable with. Take your time when attempting to switch things up, so you allow yourself a chance to gain clarity of purpose and comfort in your choices.

The motivation and inspiration you have gained from others will allow you to take progressive steps towards the goals you are trying to achieve as a social media manager. This progression usually creates confidence due to the clarity you have for what you are trying to achieve.

The last tip for gaining confidence as a young social media manager is to be YOURSELF.

Display your personality as a secret weapon to turn your content and execution into a unique experience for consumers. Many people assume that they need to do what is already trending, when in reality there needs to be something unique about things people have already seen and enjoy.

Your personality is an easy variable to insert into your business strategies and models.

This is one of the main things I utilize for my personalized business because of the benefits I have as a social media manager when my clients can get to know me before booking with me. It always for a more personalized client experience, and better foundation of trust from the beginning of collaboration due to them knowing things about me prior to.

There can be cons to personalizing your brand, but as long as you are disciplined on keeping the work/life balance, then as a social media manager the best way to seek client conversion is to put yourself on your business and display your personality to target your dream clients.

Check out my last blog post How To Bring Your Personality To Instagram in 2021 for more tips on how to bring your personality to instagram.

Social media management is on the rise and if you are interested in getting into the field then you should get into the field feeling the best you can about it.

Check out my Instagram for inspiration for you social media management journey.

I’m in your corner.